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Email Marketing

Email marketing is critical in building relationships with your target audience while providing a high return on investment.

 

At the Santa Barbara Botanic Garden, I managed all email marketing through MyEmma, including our monthly e-newsletters, fundraising appeals, and membership correspondences. 

In less than a year, I significantly improved open rates and increased subscriber growth fivefold. 

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My Giving Tuesday campaign included a gift basket raffle, Facebook ad brought in record-breaking donations for the organization.

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